Privacy Policy

Summary

As part of your dealings with Motorcycle Stars Limited, we will collect and otherwise process personal information about you in order to supply vehicles, goods and services to you and to administer our relationship with you. This may involve sharing your personal information with third parties. This Privacy Policy describes in detail how we will use your personal information and how you can exercise your rights with respect to your personal information.

If we decide to change this Privacy Policy, we will post the updated Privacy Policy on our website so that you are always aware of what personal information we collect, how we use it and under what circumstances we disclose it. The updated Privacy Policy will take effect as soon as it is posted on our Website.

Introduction

In this Privacy Policy, references to we, us or our (or words of similar import) refers to Motorcycle Stars and references to you mean the person whose personal information (as defined below) we collect, use and process. This includes anyone who visits our Website, contacts us in connection with the purchase of a Vehicle and/or any goods or services we provide or otherwise interacts with us.

We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 2018 and the UK GDPR (as defined in The Data Protection, Privacy and Electronic Communications Amendments etc.) (EU Exit) Regulations 2019 both as amended from time to time (together the Data Protection Legislation) and other applicable laws and regulations that relate to data protection and privacy.

Who is responsible for your personal information?

For the purposes of the Data Protection Legislation Motorcycle Stars Limited is the data controller in respect of your personal information that we collect and process as further described in this Privacy Policy.

We may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right. Please see below for further information.

What information do we collect?

We may collect and process information about you, including your name, date of birth, address, contact details (including email address and mobile phone number) and vehicle details. We may also obtain copies of your driving licence and other identification, and your vehicle insurance details. This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following personal information about you:

Information that you provide by filling in forms, including those on our Website and those on third-party websites that contain advertisements for our vehicles, and information provided by you as part of a purchase or potential purchase on our Website, even if that purchase does not proceed, and information provided by you in response to our or third-party surveys and as feedback.
When you enquire about or purchase a vehicle or services we collect personal information to respond to your enquiry and to process and complete your purchase.
Details about the transactions you carry out with us including vehicle support services and vehicle purchases and purchases of other goods.
CCTV footage in which you feature when you visit our premises.
Information contained in records of communications between us, including e-mails, letters and text messages. We may also record calls between us for training, monitoring and quality control purposes. Our telephone system is set up in such a way that all calls in and out of our contact centre are recorded. These are kept for a period of 13 months. If a call is made to or from our contact centre but gets transferred to a dealership or another head office department, then the recording terminates at the point of transfer.
Details of your visits to our Website, including, but not limited to, traffic data, location data (including the country and telephone area code where your computer is located), IP (internet protocol) address, browser and operating system information, and the resources that you access (including the pages of our Website that you view and the website from which you access our Website). For more details of how we collect data through the use of cookies, please see the separate cookies policy on our Website. You may be able to disable the collection of some of this data through amending the web settings of your device or browser but doing so may impact the functionality of our website
Details of your device and Google ID if you SMS "sign" or open a document that we send to you by SMS.
Information concerning your marketing preferences where these rely on consent.
Information relevant to the insurance products that we sell that are provided by third parties.
Information from you to enable us to propose you for vehicle finance, as required by the relevant third party finance company. This will include financial and employment information and verification documents.
Details of diagnostic tests and work carried out on your vehicle including video footage and records of parts used.
If you follow or comment on social media posts from or shared by Motorcycle Stars Limited, we may collect details that are part of your public profile on social media sites.
Details regarding your family members if they are provided to us as part of a vehicle purchase, or for example, if another family member is using or collecting your vehicle.
Details supplied by you as part of a competition or prize draw entry.
Your details and details of your current vehicle when you provide details to us for valuation.

If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.

We may also collect information about your preferences in connection with our Website and your activity on our Website, for the purposes of enhancing and personalising your experience on the Website. We may provide our manufacturer partners and our advertisers with aggregate information about Website users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

How do we use your personal information?

We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:

to respond to queries from you regarding the possible purchase of goods or services, including looking at your searches and history on our Website prior to an enquiry and combining the data held on our systems with your activity on our Websites and your Google ID;
to carry out our obligations arising from any contracts entered into between you and us including purchase of vehicles and provision of services, and to respond to queries from you regarding those contracts;
if you have asked for a vehicle valuation from us, to contact you regarding feedback or a potential purchase of that vehicle for up to 6 months afterwards;
to manage and administer the relationships between you and us;
to notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us;
to obtain feedback from you regarding our services;
to provide you with information regarding other services and products that are available to you from us or third parties, including follow up calls to establish your interest in any such products;
to provide you with reminders regarding your vehicle including, for example, when your vehicle is due to have a service or MOT undertaken;
to offer assistance with your transactions with us where you have partially, but not fully, completed an online transaction.

If you enquire about a potential vehicle purchase or any goods or services, we will use your information to contact you for up to 3 months about that potential purchase or services. If you go ahead and purchase or any goods or services from us we will use your information in various other ways, details of which are provided to you at the time of your purchase. These include:

contacting you to obtain feedback on your purchase or other services provided;
contacting you in the future with MOT and service reminders if you continue to use our group for servicing/MOT of your vehicle
contacting you in the future if you may be in a position to change your vehicle.

All of the above are examples of where we believe that we have a legitimate interest in doing so.

In accordance with your preferences, we may also use your personal information to provide you with additional information about vehicles, services, promotions and offers that may be of interest to you. The section below entitled "What choices do I have?" explains how you can change whether to receive information from us that is based on consent/preferences. Please note that, even if you choose not to receive this information, we may continue to use your personal information in the ways described above and below.

Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us, to investigate or prevent suspected crime or fraud, or to protect our rights, property or safety or those of our customers, employees or other third parties.

In addition, where permitted by law, we may combine the information we hold with information about you or your interests, socio-economic and socio-demographic status, online identifiers and current contact details collected by third parties such as marketing agencies and from public sources.

How do we make decisions using your data?

We will use your information to carry out automated decision-making and profiling in some circumstances. For example, service and MOT reminders will be automatically sent where relevant based on the vehicle and maintenance information we hold. We will also select customers for marketing campaigns and offers based on factors such as age of vehicle, type of vehicle finance held and date since last vehicle purchase as well as previous responses to marketing campaigns and Website activity.

How long do we keep your personal information?

We will not retain information longer than we need to. In general, if you enquire (in person or through our website/social media) but do not purchase a vehicle from us, we will keep your information for 2 years to enable us to deal with future enquiries more effectively and to deal with any concerns regarding the enquiry process. If you purchase a vehicle from us, or have servicing or repair work carried out, or purchase a part from us, we will keep your information for 7 years from your last transaction with us. We may keep details of a vehicle for longer than that but without it being attached to your information.

With whom do we share your personal information?

In connection with the above uses of your personal information, we may share your personal information with third parties as described below.

We may disclose your personal information to third parties in connection with our business activities, including in the following circumstances:

We may pass your personal information to third-party organisations that provide services to us such as web-hosting companies, mailing vendors, analytics providers, prospecting agencies and marketing agencies, IT and telephone service providers and any third party to whom we sub-contract work (such as repairs or specialist fitting) or who provide services or offers to our customers on our behalf.
We may share your name and contact details with Facebook and other social media sites to enable them to identify you as a customer of the Group and to assess criteria such as age and location to assist with our marketing on social media. We do not receive any details from Facebook that we do not already hold and the data would be used in a generic way only to target advertising.
We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. We may also disclose personal information to the police and other law enforcement agencies in connection with the prevention and detection of crime.
We will pass your personal information to third-party providers of insurance products that we offer, if you take up the option of purchasing one of those products.
We will provide your information to the DVSA if you buy a vehicle from us to record you as the registered keeper and to obtain road tax on the vehicle.
In the event that we sell or buy any business or assets (including car dealerships), we may disclose personal information held by us about our customers to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about our customers will be one of the transferred assets.
We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you; or to protect our rights, property or safety or those of our customers, employees or other third parties;
We may pass your personal information to the relevant franchise manufacturer partner relating to your vehicle, and in some cases whether or not you go ahead and purchase the vehicle. We may also pass your information to them in connection with servicing and repair of your vehicle, and any warranty claim you may have, or feedback that you have provided to us. They may use this to register your ownership of the vehicle and to contact you directly regarding your vehicle and to obtain feedback and/or to provide offers. Most manufacturers will share your information within their group and this may include information being transferred outside of the EEA. For some manufacturers we will also ask you whether you consent to further contact from the manufacturer and pass this consent (or lack thereof) to the manufacturer. Further details about specific manufacturer use of your data is set out below.

We may share non-personal aggregate statistics (group) data about visitors to our Website, sales and traffic patterns with members of Motorcycle Stars Limited and other third parties.

Protecting your personal information

Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

The transmission of information via the internet is not completely secure; this risk is not specific to our Website and is common across the internet. We cannot guarantee the security of your data (including your personal information) transmitted to our Website; any transmission is at your own risk.

What choices do I have?

If you think the personal information we hold about you is inaccurate or incorrect, you can request that we correct this information (including your marketing preferences) by writing to us using the details below.

You can choose to stop receiving marketing emails or SMS messages from us by following the unsubscribe link and instructions on the respective marketing emails or SMS messages we send you. You can also ask us to stop including you in marketing campaigns using profiling by writing to us using the details below.

You can also choose to change your marketing preferences by writing to us using the details below.

These changes will not prevent all uses of your information (where we believe we have legitimate interests to use it) but if you are concerned about this you can ask us to stop all contact with you.

Access to your personal information

The Data Protection Legislation gives you the right to access your personal information. To request access to your personal information, please contact us using the details below.

Right to be forgotten

You have the right to request that Motorcycle Stars Limited delete your personal data in certain circumstances if you would like more information about this please contact us using the details below. If you have purchased goods or services from us we will retain details of your purchase for 7 years. If we are unable to delete your data as we believe that we are required to retain it, we will delete as much information as we are able to and will also stop sending you any further information.

How to contact us

If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us by emailing info@motorcyclestarsgroup.co.uk or by phone at 01282504070

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.